On a recent project at a major PR firm I was thrilled to work on a presentation of the communications plan for a top executive at Salesforce. Salesforce was recently profiled in Medium’s “greatest sales deck I’ve ever seen” series for its strategic storytelling. Salesforce already had robust design assets, including illustrated mascots and backgrounds in a camping/wayfinding theme. Being proficient in Photoshop, I was able to re-cut some of the assets to fit the layout. We used the design principles to focus the eye on what was most important, created horizontal lists to avoid the visual clutter of typical bulleted lists, and made flat mockups and a lovely timeline.
Presentation Design | Financial Services
Client, an online investment advisor, wanted its B2B sales deck re-set in a clean corporate style consistent with its brand identity guidelines — fonts, colors, and graphic styles — with particular attention to graphs and tables. We created a master file with editable templates and a presentation style guide to promote consistency of message and time-saving efficiencies. (Not client’s real name.)
Presentation Design | Luxury Brand/Fashion
Client, a luxury footwear company, asked that its presentation slides look like its spring brand book, which featured beautiful product shots. An invisible 4x4 grid underlying the design accommodates a variety of photo layouts. I was able to jump start this project by quickly exporting the PDF file of the catalog to a PowerPoint file from Adobe Acrobat. (Not client’s real name.)
Film Festival | Brochure & app featuring hand-drawn illustrations
A brochure and app for a film festival, using hand illustrations of iconic images and technical diagrams from the Space Age. (Student work)
Typesetting sample | Annual report
New York City neighborhood profile of Harlem in the style of an annual report. Typesetting sample. Blue and orange reference the colors of the City of New York. (Student work)
Logos and Brand Identity
Logos and collateral for a luxury outerwear company, a data analytics service, an accounting firm, a K Street consultancy, and a short film.