Hi, I'm TJ Katopis, a freelance presentation designer and graphic designer based in New York City.
I work closely with creative and business development teams to produce experiences that deliver a powerful message with a clear call to action to buyers and other key stakeholders.
I produce persuasive pitch decks that resonate with audiences, slide masters and templates that promote organizational efficiency and consistency of message, and user‑friendly and actionable technical reports and leave-behinds. I have worked on high‑priority, fast‑paced campaigns for clients from almost every industry — financial services, management consulting, consumer products, luxury goods, media and communications, and art & real estate brokers, to name a few.
My approach is based on tried-and-true methods drawn from my deep consulting background, as well as proven storytelling techniques and information design best practices. I have a unique experience among designers because of my background as a client-facing business advisor. Before becoming a full-time designer, I was a director with a Big 4 consulting firm. There I designed and produced hundreds of decks, technical deliverables, and RFPs, both in print and digital. I have been a heavy user of PowerPoint for many years, and I am an experienced project manager with a keen eye for detail who thrives on a deadline.
I was at PwC when it rebranded in 2010 — we went from PricewaterhouseCoopers to PwC — and my experience implementing aspects of the new brand identity, by Wolff Olins, inspired my decision to pursue a career as a full-time designer. I went on to get my design certificate at the Shillington School, where I became proficient in Adobe InDesign, Illustrator, and Photoshop. Shillington is an intensive full-time graphic design program taught in a studio-like environment with a heavy focus on brand identity and strategy, design principles, layout, typesetting, typography, color, concept development, storytelling, and industry best practices.
I am a member of the Presentation Guild, the leading industry membership organization. I have also attended the Presentation Summit, the premiere annual conference for presentation designers.