"Facts are zoomed-in stories" — so says Dr. Carmen Simon, a cognitive scientist and researcher of what makes content memorable. In this before and after example, the message is lost on this financial services company's "before" slide, which suffers from too much information. How many times have we seen an Excel spreadsheet dropped into a presentation slide like this? In the "after" slide, not only do we focus on the most important data, we take the focus away from the numbers; the data becomes reframed as a gateway for storytelling. Made using Keynote.