A "Ten Slides" Sample Presentation, in Keynote

I work in Apple's Keynote about 15% of the time, and recently put this sample presentation deck together in Keynote using Guy Kawasaki's "The Only 10 Slides You Need in Your Pitch" approach. The map here was made using MapBox.

The 10 slides Guy recommends are:

  1. Title
  2. Problem/opportunity
  3. Value proposition
  4. Underlying magic
  5. Business model
  6. Go-to-market plan
  7. Competitive analysis
  8. Management team
  9. Financial projections and key metrics
  10. Current status, accomplishments to date, timeline, and use of funds

To be clear, I don't advocate a one-size-fits-all approach to presentations; the deck described here is for a very particular kind of client and audience, generally a start up pitching to potential investors — this is a "Shark Tank" kind of approach. This particular format might not be suitable for another kind of presenter making a talk to another kind of audience, and is much different from, say, Cliff Atkinson's "first five slides" approach. 

Generally I enjoy working in Keynote as much as I enjoy working in PowerPoint. Keynote has a great new shape library that I have used here to create icons. It also provided some nice templates, one of which I used here as a starting point for further customization. At the same time, as a practical matter, I prefer working on the same platform as my clients, generally the business development teams, and typically PowerPoint is the industry standard. Sometimes a client might ask me for Keynote, not knowing that PowerPoint also has powerful animation, hyperlink, and other features that they are looking for, and as a presentation designer I might have to advise which is the right slideware for the client.

In this sample presentation, I imagined an adventure tour company presenting on an iPad to a potential investor for financing to expand into the lodging business. I used beautiful full frame images (here from Unsplash and Pexels, two of my favorite free stock photography sites). I focused on readability, using efficient narrow letters in headlines, and making careful choices on how much copy to include. The map was created using Google Earth.