The Online Investment Advisor

In the "Before" and "After" example below, the message is lost on the "Before" slide, which suffers from a case of too much information; the "After" slide focuses on what's important. The donut chart here is clean and easy to read (these days I might be more inclined to use a horizontal bar chart for ease-of-comparison). Transition slides made use of the kind of super-corporate stock photography that this particular client favored. (Not client's real name.)

The Catalog

On this project, a luxury fashion brand was presenting its brand profile and strategy in an informational training session to junior executives in its corporate group. This was an on-screen presentation delivered in a classroom setting of about 40 seats.

The client wanted its presentation slides to have the overall look and feel of its spring brand book, basically a printed product catalog originally designed in InDesign that featured beautiful product shots. I was able to quickly export the original spring brand book into a PowerPoint file via Adobe Acrobat (rather than import each of the images separately into the PowerPoint file) – a huge time-saver. I wanted to lay out the image-heavy presentation in a structured way to facilitate visual perception by the audience. The client approved the omission of footers and page numbers; this made for a cleaner layout and allowed more content to be comfortably placed on each slide. I carefully arranged the photos on a versatile 8-column by 4-row grid built in the slide master. I maintained client’s own font pairing. Here I mocked up some iPhone and iPad screens, mostly in PowerPoint. I designed a light and elegant timeline in keeping with the client’s branding; in Presentation view it is animated, with each of the key dates (and their respective icons and event descriptions) entering on to the slide in sequence to prevent the audience from reading ahead. It included “walk-in” and “walk-out” slides to accommodate the venue. (Not client's real name.)

The Process Chart

On this project, the presenters were subject matter experts from a large consulting firm delivering the results of a technical study of its client's marketing process. The presenters wanted a clean “infographic” style. This was an on-screen presentation in a conference room setting, and was designed to be shown on large HDTVs.

We took the approach of building a central process diagram over which we would add layers of animated icons and text. There would be a lot of on-screen data, and we wanted to focus on readability on the large HDTV screens (compare the "Before" process chart (prepared by the client) and the "After" process chart below). The central process chart was built on an 8-column grid in the slide master. We created a minimalist visual language using icons to tell the story; each icon would represent a metric that was analyzed as part of the study at a particular point in the process. This gave me a chance to design and produce some custom icons for this project. Carefully timed and placed animations of icons and text enter on layers on top of the central process diagram. We built an animated calendar to illustrate cycle time as shown in one of the example slides below. (Not client's real name.)

The Gala Event

This client, an educational foundation, held a 250-person gala event for its big annual fundraising event. We gave this presentation an elegant look and conformed it to the client’s own brand guidelines. In this table, we built animations for each row of text to enter one at a time, which keeps the audience from reading ahead of the presenter. (Not client's real name.)